Power up the way customers search for you.

CDK PowerSearch is a paid search advertising product that allows dealers to efficiently and effectively advertise their vehicles on the three major search engines: Google, Bing and Yahoo PowerSearch is fueled by our efficient bidding technology and continuously optimizes campaigns across all three search engines, so you can maximize ROI.

How Dealers Benefit

  • Reach shoppers where many begin their vehicle and dealership searches: search engines
  • Maximize advertising ROI by utilizing all three major search engines to find the most efficient sources of ad traffic

How Customers Benefit

  • Find vehicles of interest — and local dealerships that sell them — quickly and easily

Key Features and Benefits


  • Paid search advertising coordinated across Google, Bing and Yahoo! search engines

Efficient bidding technology

  • Continuously optimize campaigns on all three search engines for the highest ROI

A designated Digital Advertising Analyst

  • Create the most effective strategy with our expert advice


  • Create targeted, customized campaigns for new and used inventory

Multibrand coverage

  • Support all of your brands with one package

In-depth campaign reporting

  • Get the insight needed to achieve your goals

Did you know?

of dealer website visits through paid search are incremental to organic search visits.*

*Source: Google Search Ads Pause Study

Approximately 1/3 of online searches take place on Bing and Yahoo! search.*

*Source: comScore Releases, August 2015, U.S. Desktop Search Engine Rankings