Stay Top-Of-Mind — From Inspiration to Ownership

A customizable, single-channel advertising solution that focuses on driving high-funnel brand awareness via display banners on thousands of auto-related websites.

Brand Boldly.

Consumer behavior has changed. Create a powerful brand presence with display advertising. Display advertising packs the high-impact, visual punch needed to keep your brand present throughout the entire path to purchase.

Americans now spend an average of 14 hours a week surfing the internet.* For consumers in the car-shopping process, 95 percent of that time is spent on sites other than the dealership site.* Display ads allow your dealership to grab the attention of consumers and drive traffic back to your website.

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*R. L. Polk/AutoTrader Auto Buying Study, 2011

What You Get

  • Complete campaign and creative support, including ad design and copy
  • Proprietary keyword and bidding technology optimize media buys in real time
  • A dedicated Digital Advertising Analyst to develop ad strategy, manage your program, and provide ongoing campaign optimization
  • Industry-leading reporting provides rich visual and actionable insight into customers, inventory, website traffic and even benchmarking against other manufacturer dealers